How industry consolidation affects you: rental cars

Renting a car? These are the major domestic options by brand name:

  • Enterprise
  • National
  • Hertz
  • Alamo
  • Avis
  • Budget
  • Thrifty
  • Dollar
  • Zipcar

But this is the corporate landscape, pending FTC approval of two recent deals:

  • Hertz Global Holdings (Hertz, Thrifty, Dollar)
  • Avis Budget Group (Avis, Budget, Zipcar)
  • Enterprise Holdings (Enterprise, Alamo, National)

Nine brands, three car companies. Remember that next time you try threatening the guy at the airport that you’ll walk over to the next counter.

This is the first in a series of summaries of industries whose corporate consolidation has led to a small number of players controlling the majority of the market, creating oligopolies in the mass market.