The Ideapad celebrated its fourth anniversary on November 1.

On the ‘pad’s second birthday I wrote this, which is still fairly accurate and worth a read by the curious.

I occasionally wonder how long I’ll keep this going, but the site inevitably metamorphoses in style and keeps up with my whims. Here’s to another four years.


The buzz

Hot news this week is’s “subscriber sponsorship” plan, where advertisers pay for users’ access to in exchange for a more targeted, and appreciative, viewer audience. Sleuth Holovaty spotted links to the discussions below on E&P, I Want Media, and

Here are actual articles discussing the plan:

~ View an Ad, Get Something Free at Some Web Sites, Reuters

~ Start of a New Trend?

Your fat kid is really your own fault

Lawyers have filed suit against McDonald’s trying to pin child obesity on the fast-food chain. Lawyer Samuel Hirsch calls children eating McDonald’s “a very insipid, toxic kind of thing.”

Here’s an idea: Americans could take responsibility for the children in their homes, and stop trying to blame someone else for their own families’ decrepit eating habits.

Then again, why bother? It’s easier to point fingers at someone else. And those fries taste so good. And it’s only 39 cents to SuperSize that soda….

Update, Nov. 25: The kids are suing McDonald’s, not the families. To which I say: You know fries are fattening, Tubby, and so do your parents and guardians. Give it a rest.


My surname, Wertheimer, is German, and rather literally means “from Wertheim,” a small village in southwestern Germany.

Apparently, Wertheim aspires to be a tourist destination; and with the Internet being what it is, the village has a Web site.