Ideapad

Blogging since 1998. By David Wertheimer

Page 97 of 129

Oh, and I almost forgot

The Ideapad turned five on November 1. How long ago is that? When I started this blog, my computer—a 233 mhz Apple G3 with a 4GB hard drive—was still new. (I upgraded the 4GB drive to an 80GB Maxtor two weeks ago.)

Maintenance

Today I finally switched my site search from an Atomz engine to Google’s free search option. Yeah, Google may run text ads next to my search results, but Atomz had stopped performing well. Atomz’s free engine has a 500-page limit, and the spider was digging into individual-item weblog display pages, then not including them in the search results anyway. Odd and inconvenient.

Google doesn’t always register database query pages in its search results either, so I have returned to making monthly fixed-code backups of the Ideapad to improve the search engine performance. Makes for a nice memento, too.

For those of you scoring at home, I also combined the search and contact info into a single page and updated the Ideapad sidebar for the first time in way too long.

Evolution

Career-wise, I am happily moving beyond the realm of “web designer” this year. My ambitions have my mind elsewhere: usability assessments, strategy analysis and planning, an MBA.

As a result, the actual build-out of my new corporate site (which should go live any day now) took a while to get started. As I work on it, I feel like a teenager getting back on a bicycle after receiving a driver’s license: I know how it’s done, and I’m good at it, but I’d so rather be in the new ride.

Of course, the need to know HTML, CSS and browser compatibility are far from irrelevant to my career, so it’s good to regain my proverbial sea legs. After the launch I shall dive headfirst back into RSS and XML feeds.

But that bicycle only gets me so far. And I can’t wait to start driving every day.

Ad:Tech 2003

Spent the day at Ad:Tech yesterday. Sometimes a conference floor still feels like 1999—lots of companies with forward-sounding names, free candy everywhere, and plenty of mine-is-bigger-than-yours plasma screens.

The tone is different now, though. Lots of people are inquiring about personal, not business-development, opportunities (myself not excluded). Conference floor space is far smaller than it used to be. And the free swag is much more humble.

Sat in on a decent blog-marketing panel moderated by Rick Bruner, but it was doomed by faulty T1 wiring and an end-of-day timeslot. But hey, one third of the New York’s “emerging chattering-class VIPs,” so I can’t complain. (Although Anil needs a haircut. Heh.)

The takedown artist

Dale Peck gets five splashy pages in the Sunday Times Magazine this week. Great photos, too.

You’re curious, right? Aghast yet mesmerized. You want to read more. If so, Dale Peck has done his job. … The question arises: Why should we care what Dale Peck thinks? The short answer is, He’s interesting.

Typefacelift

The New York Times’ front page headlines looked different to me this morning, and sure enough, they are.

In place of a miscellany of headline typefaces that have accumulated in its columns over the last century, the newspaper is settling on a single family, Cheltenham, in roman and italic versions and various light and bold weights.
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