Ideapad

Blogging since 1998. By David Wertheimer

Page 97 of 130

There is such thing as a free breakfast

I started 9-to-5 freelancing on Monday (well, 9:30 to 6:30, really, but who’s counting?). As a result, I’m getting back in the habit of buying breakfast on the way to work.

When it comes to the morning meal, I’m something of a spendthrift. At lunchtime, where one can find differences in quantity and quality, I’m not as miserly. But breakfast—a buttered roll and a 16-oz. carton of Tropicana orange juice—is basically commoditized. I know how little each item can cost, and I refuse to overpay. Why spend two bucks on OJ when I can pay $1.50?

Nickel-and-diming myself at 9 a.m. has direct results. Compare the cost of my basic breakfast at Speedy’s, a handsome takeout place on the south side of Herald Square, with a breakfast cart and a bagel shop a block down Sixth Avenue.

Speedy's OJ      $1.90   OJ, corner deli    $1.50

 " Buttered roll   .75   Roll, 15th St cart   .50

 " Tax             .17   No tax

                 -----                      -----

Total/morning     2.82                       2.00

Over one week    x   5                      x   5

                 -----                      -----

Grand total      14.10                      10.00

By going the inexpensive route, I save enough money in four days ($8.00 vs $11.28) that the fifth day pays for itself, with a dollar to spare. Do this over a 47-week work year and I save—ready?—$192.70. For two hundred bucks, I’ll walk 50 feet for that Tropicana.

Now, if only I could find a good deli around here with $3.99 turkey sandwiches.

You sound familiar

I began work as a freelancer at FCB yesterday. The welcoming folks at FCBi treat my joining as they would any full-time staff member, giving me a cubicle, computer, and corporate email.

Most FCB employees’ addresses are first initial, last name, at fcb.com. I, however, am dawertheimer instead. The dwertheimer address apparently belongs to Davina Wertheimer, a True North employee in South Africa. Small world.

Flashback in song

Got some email today about my In Sweet Harmony music show that I did for dack.com a few years back. Been a while since I’ve discovered much new music—and by the way, after the “oh goody” aspect wore off, wasn’t that new Fountains of Wayne album disappointing?—but I’m proud to note that the In Sweet Harmony mix holds up nicely. A good hook is timeless.

Sadly, the link to the audio file of the show doesn’t seem to work anymore. Feel free to email me if you want to hear, say, Thin Lizard Dawn for yourself. Always good to find new tunes. I have to get back into the business of finding more Beatles-influenced artists, and soon.

Dack, meanwhile, has moved onto angrier things.

Prescience

I love when good ideas are executed almost as soon as constituents think of them.

Matt Haughey, November 6: Fly the WiFi skies. “Picture this: one airline being known for having free wireless near their gates at every major airport across the country. An airline that was wifi-friendly would be known by business people overnight as the airline to take (or at least the terminal to hang out nearby when you fly).”

Press notice, November 12: JetBlue Introduces Free High-Speed Wireless Service At JFK. “With this new service, JetBlue customers can now take advantage of free high-speed wireless access on both coasts, as complimentary wireless access is also available at JetBlue’s west coast base at LA/Long Beach Airport by the City of Long Beach.”

See you at the terminal.

Addendum: While you’re on Matt’s site and learning about good customer orientation, check out his latest discovery—that customers can’t call Best Buy stores anymore.

Soft-launch

I now have an official Web site up and running for my new business, User Savvy. We specialize in Web strategy, covering usability, branding, design and related issues.

User Savvy is going to be a weblog and publishing center for articles on the industry, but I’m still getting Movable Type configured, so expect the blog launch sometime next week. Once it goes live, the Ideapad will refocus on expository writing and non-Internet observations.

I am actively seeking new business, so drop a line if you’d like to chat.

But James Joyce never wrote business school term papers

wertheimerdavid: So I just switched my paper from Times New Roman (Windows font) to Times (Mac font)

wertheimerdavid: And it jumped from 4 pages and 7 lines to 5 pages and 2 lines

wertheimerdavid: And now my paper is done!

jeffwertheimer: a lot of the great works in literature finished up that way

Oh, and I almost forgot

The Ideapad turned five on November 1. How long ago is that? When I started this blog, my computer—a 233 mhz Apple G3 with a 4GB hard drive—was still new. (I upgraded the 4GB drive to an 80GB Maxtor two weeks ago.)

Maintenance

Today I finally switched my site search from an Atomz engine to Google’s free search option. Yeah, Google may run text ads next to my search results, but Atomz had stopped performing well. Atomz’s free engine has a 500-page limit, and the spider was digging into individual-item weblog display pages, then not including them in the search results anyway. Odd and inconvenient.

Google doesn’t always register database query pages in its search results either, so I have returned to making monthly fixed-code backups of the Ideapad to improve the search engine performance. Makes for a nice memento, too.

For those of you scoring at home, I also combined the search and contact info into a single page and updated the Ideapad sidebar for the first time in way too long.

Evolution

Career-wise, I am happily moving beyond the realm of “web designer” this year. My ambitions have my mind elsewhere: usability assessments, strategy analysis and planning, an MBA.

As a result, the actual build-out of my new corporate site (which should go live any day now) took a while to get started. As I work on it, I feel like a teenager getting back on a bicycle after receiving a driver’s license: I know how it’s done, and I’m good at it, but I’d so rather be in the new ride.

Of course, the need to know HTML, CSS and browser compatibility are far from irrelevant to my career, so it’s good to regain my proverbial sea legs. After the launch I shall dive headfirst back into RSS and XML feeds.

But that bicycle only gets me so far. And I can’t wait to start driving every day.

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