Ideapad

Blogging since 1998. By David Wertheimer

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The right degree of reverence

The Steven Spielberg edition of “Inside the Actor’s Studio” ends with Holly Hunter, Spielberg’s good friend and one of his favorite actors, crashing the taping. Host James Lipton calls Hunter to the stage and, after exchanging amused greetings, she asks Spielberg how he enjoyed the evening. Spielberg’s reaction reveals the magic of the show.

The Steven Spielberg edition of “Inside the Actor’s Studio” ends with Holly Hunter, Spielberg’s good friend and one of his favorite actors, crashing the taping. Host James Lipton calls Hunter to the stage and, after exchanging amused greetings, she asks Spielberg how he enjoyed the evening. Spielberg’s reaction reveals the magic of the show.

“Best time of my entire life,” he says to her.

Hunter’s eyebrows raise excitedly. “Really?” she asks, and he repeats himself.

As the audience resumes a standing ovation, Spielberg shakes Lipton’s hand and draws the host into an embrace. Spielberg speaks quietly into Lipton’s ear, but the microphone is still live, and the viewer can hear Spielberg tell Lipton, “I really want to thank you. I’ll never forget this.”

“Inside the Actor’s Studio” is a fascinating combination of education and celebrity worship. Lipton, who runs the New School film department, interviews Hollywood stars in front of an audience comprised of university film students and assorted film buffs, all of whom want an honest glimpse into an actor’s mind.

My parents had “Studio” tickets this past semester, and I attended one of the evenings (with Dennis Quaid as the guest). The night is incredibly long and intense: Lipton’s interviews can last three hours, and the Q&A sessions that follow can easily run an hour or more.

I assumed actors and directors who volunteered for the interrocation did so because of the honor, but Spielberg’s comments reveal something more.

“Inside the Actor’s Studio” makes these people feel special. Indeed, they are often placed on pedestals, sometimes against their will, but that is out of admiration or envy, dissociate characteristics to the craft of acting.

Lipton gives the interviewees a different angle: They are special not because of their celebrity, but because of what they do and how they do it. Not because of looks or humor or good casting, but because effort and accomplishment is seen and appreciated by people who understand the degree of difficulty behind such excellence. Celebrity is shallow; recognition of craft is an invaluable reward.

A man like Steven Spielberg can make money in his sleep and receive awards and bring things to life that touch the world. But for him, spending a few hours discussing his craft with an excited, impressionable audience, and being appreciated by his peers for the superlative quality of his craft, is a rare and special treat.

Nielsen, TiVo to share viewer data

Nielsen Media Research and TiVo have agreed to measure viewing habits through the collection of TiVo recording data. This is huge: For the first time, when viewers record shows to watch later, their viewing will be counted in the total audience.

Nielsen should be proud of this move on both a technical and intellectual level, as it is an acknowledgement of viewing habits and a way to more precisely measure them. TiVo can brag about the TV-industry validation this deal will bring its equipment.

Click the “read more” link below to read the text of the memo sent to Nielsen clients this morning (passed to me by a colleague in the industry).

Nielsen Media Research and TiVo have agreed to measure viewing habits through the collection of TiVo recording data. This is huge: For the first time, when viewers record shows to watch later, their viewing will be counted in the total audience.

Nielsen should be proud of this move on both a technical and intellectual level, as it is an acknowledgement of viewing habits and a way to more precisely measure them. TiVo can brag about the TV-industry validation this deal will bring its equipment.

Below is the text of the memo Nielsen sent its clients this morning (and passed to me by a colleague in the industry).

August 5, 2002

To Clients of Nielsen Media Research:

I am pleased to report that Nielsen Media Research and TiVo have achieved a milestone in the measurement of Personal Video Recorder (PVR) activity.

Working together, Nielsen Media Research and TiVo have developed software that will enable the extraction of tuning, recording and playback information from TiVo’s PVR system. TiVo has downloaded this new software as part of a normal system upgrade via phone lines to existing TiVo subscribers across the country.

This software would be used only by Nielsen Media Research to retrieve data from sample households, and only with permission from the household, as is the case with all homes in our samples. It is otherwise inactive in non-Nielsen homes.

Extracting data from TiVo devices is an important first step. The next steps are more extensive in scope, because they require that Nielsen Media Research develop entirely new business rules, editing and crediting criteria, new calculation and data processing software, and, ultimately, implement “playback-based” reporting systems. The goal is to fully credit PVR and other “time shifting” usage by integrating the data into our syndicated reports – the currency for more than $60 billion in advertising spending in the United States. This is a significant undertaking, as I am sure you will agree, requiring maximum cooperation between Nielsen Media Research and our clients.

There is no timetable yet for achieving these next steps, and we will be working with our clients to establish priorities. For the near term, we will continue to exclude households with PVR devices from our metered samples. In the first half of 2002, we have bypassed approximately 80 “basic” households from our metered samples of approximately 30,000 households, so the penetration of PVR devices is relatively small.

We have made progress, however, in developing some of the necessary business rules and editing criteria. This has been accomplished through work with national and local client advisory committees. We also recently installed 10 off-line test households equipped with TiVo PVR’s, and we have been collecting data on a daily basis. In July, we began introducing TiVo free of charge into another 10 homes as they normally exit our National People Meter panel. By analyzing data from these sample households, we can determine the impact of the TiVo PVR upon established viewing patterns. And with TiVo data from 20 test households, we can begin to examine the influences of this PVR technology. We are now in the early stages of looking at data, and we intend to share our findings with clients.

Working with our clients, through established national and local client committees, we will map the path toward making data from PVR’s and other “time-shifting” technologies fully reportable in Nielsen Media Research systems. Our success with TiVo is vital to this effort. There is a great deal of work before us, and Nielsen Media Research looks forward to sharing information about our progress with all of our clients.

Susan D. Whiting

President and Chief Executive Officer

Nielsen Media Research

Look out, Julia Child

Registering for our wedding at Fortunoff yesterday, Amy stopped excitedly by the handsome, burly KitchenAid mixers on display in the front of the appliances department.

“Ooooh—David, I want a mixer!”

Me: “We have a Manhattan-apartment kitchen and we hardly ever cook. What will you do with it?”

Amy pauses, a perfect beat that would make Bob Newhart proud.

“Mix!”

“Oh?” I ask. “And what will you be mixing?”

Another beat.

“Ingredients!”

Greetings!

Wanted to say hello to my new readers this week who have arrived through Jason’s Cheat Sheet Creator. And congrats to Jason on his television debut. Next thing you know I’ll be featured on Blogger…!

Transformation

Once engaged, one’s home life quickly adopts a new set of rules and regulations. The switch is enjoyable, but some of the changes do come as a surprise.

Once engaged, one’s home life quickly adopts a new set of rules and regulations. The switch is enjoyable, but some of the changes do come as a surprise.

~ The prospect of cohabitation, once a distant hope and promise, becomes not an inevitability but a matter of immediacy. Prepare to relinquish rights to the old home within 18 minutes of proposing, and do not expect to be “at home” (meaning the bachelor pad) for more than an hour ever again.

~ When spending time at the new home, the old tenant (now your soon-to-be-betrothed) will expect the phone to be answered, even though all the calls are still for resident No. 1. The answering machine messages do begin to include both people, which is more fun than it sounds.

~ Suddenly it has become acceptable for the fiancee to pee with the door open.

~ That list of moderately awkward pharmacy items that once was purchased on a quiet, lonely night when no one is looking? The secret’s out. And, for that matter, someone else’s secrets are now in.

~ Sharing and not sharing ceases to exist. Everything is “ours.” Which is great when one needs batteries, and less so when the ballgame loses the remote-control faceoff to “The E! True Hollywood Story.”

~ Jerry Seinfeld’s good-naked, bad-naked routine is a lie.

Reassuringly, the moldy-items-in-the-back-of-the-fridge cliche is a cliche for a reason.

Weblog catch-up

Note to readers: I update this page just about every business day. The engagement notice last week was a (happy and fun) anomaly. I’ve been saving up bookmarks in the interim. Click away.

News: iVillage To Eliminate Pop-Up Advertising. “This move was based on an iVillage/Vividence survey showing that 92.5% of iVillage women found pop-up advertising to be the most frustrating feature of the Web.”

Exposition: I Remember Patty in The Morning News. “Patty’s mother was an abrasive woman, the kind of person who jingled into a room with too much jewelry and not enough taste.”

Trivia: Origins of band names. “According to Paul Stanley, Kiss was a momentary inspiration that sounded dangerous and sexy at the same time. Kiss denies the silly fundamentalist rumor that the name stands for ‘Knights In Satan’s Service’.”

Fun: How to swear in German. “Hau ab, Du Pfeife!”

More tomorrow.

Happily ever after

I’m engaged!

I met Amy in November 2000, a half-blind setup by my friend Steve and his fiancee, Ilysa, who had Amy crash drinks with us at the East 64th St Merchants NY. I didn’t know I was being marketed until the cab ride home, when Ilysa grilled me with, “What’d you think of Amy wasn’t she cute isn’t she nice do you want to call her I think you should call her here’s her number she’s expecting you to call so give her a call good luck,” and left me in the cab with a scrap of paper.

Dutifully, I called. Amy and I went on three dates in the span of a week and a half around Thanksgiving; the first was fun, the second two, less so. We were both intrigued but not quite “there.” Regardless, Amy invited me up to her apartment for a nightcap after our third date.

I turned her down and didn’t see her until January.

Prompted over the holidays by an insistent friend, I called Amy just after New Year’s 2001, curious about trying again. She called me back six days later. Our dates went much more smoothly, and our third date the second time around was a magical night at Jules in the East Village. We stayed out late listening to jazz and drinking red wine. Amy invited me up for a nightcap. This time I accepted.

Two days later, we had a swirling, all-night phone call, and somewhere around 3 a.m. I professed a desire to date her exclusively and see what happens. She thought I was mildly crazy but she ran with it.

We fell in love in the springtime: me first, declaring it at lunch outside her building, a little too earnestly; her a few weeks later, in a whisper, walking with me down Ninth Avenue. We spent the summer kissing, snuggling, holding hands, and looking googly-eyed at each other, as any happy lovebirds should.

In the year since, we have grown fully into each other’s lives. We look out for one another, take care of one another, challenge each other to be better and stronger individuals. More often than not, we are ridiculously romantic. I dote on her, bring her flowers, make the bed; she prepares my lunch, runs my errands, giggles at my jokes. We see each other every day and hate being out of touch for more than a few hours at a time. We are, in short, hopelessly in love.

Last summer, we went to the Charlotte Inn on Martha’s Vineyard for our first real vacation together. The weekend was romantic and wonderful. When we discovered this past spring that the puppy I was to give Amy would be delayed until the fall, Amy asked if we could go back.

I booked the room in mid-May and started planning.

My relationship with Amy is like none I’ve had before. No one excites, inspires, surprises, or adores me like she does. I have never been as caring, selfless, trusting or revealing as I am when I am around her. We share laughs, values, hopes and dreams. My friends and family cannot stop telling me what a wonderful person I’ve found, and I couldn’t agree more.

Saturday night in the Vineyard, after dinner at the inn’s restaurant, I brought Amy to a magnificent room filled with flowers and champagne. On the floor was a DVD player—she’d been asking—and in my pocket was an oval diamond in a platinum setting with trillions on the side, the ring of her dreams.

“Of course I will!” she exclaimed.

To my biggest fan and most devoted reader: I love you, Amy. I couldn’t be more excited to spend the rest of my life with you.

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