I just lost a good chunk of my morning to Mint Data, the newly revealed spending database from Mint. Peering into consumer habits is fascinating, but to my retail mind, the store comparisons are the best part.
Of course, Mint’s data is heavily skewed by its demographic. None of the lunching ladies and hedge-fund millionaires are using Mint, so we’re not seeing four-figure steakhouse spends or Madison Avenue purchases in the database.
Still, it’s great fun to compare things like this:
Barneys New York average purchase: $401.11
Bergdorf Goodman: $369.45
If you need me, I’m over here, swimiming in data.