Duane Reade, testing customer loyalty

From my post on aiaio:

The new program is more confusing and far less valuable. Consumers now get two points per dollar spent and the same $5 reward now comes at 500 points. Or, in layman’s terms, after $250 spent rather than $100. Earning the five bucks just became two and a half times as difficult.

My wife and I probably spend around $1000 a year at Duane Reade. With our normal memory patterns (read Amy doesn’t use the loyalty card very often) we got $40 in store credit last year, and were eligible for $50: not bad for just showing up. Now that $1000 spend is worth just $20 in reward dollars, or $10-15 when we factor in the days we forget to use the card.
Ten bucks a year is below my worth-the-trouble threshold, so I’m basically done with the rewards card. I wonder how much less I’ll look to DR as my default convenience store as a result.