Gillette announced today a five-blade razor that includes a “precision” blade in the back and a second lubricating strip. Consumers like me, still uncertain of the utility of our lubricated Mach 3 blades, are going to be a hard sell.

More deliciously, Gillette has apparently stolen its product concepts from its own parodies: check out The Onion’s Fuck Everything, We’re Doing Five Blades, from February 2004. “What part of this don’t you understand? If two blades is good, and three blades is better, obviously five blades would make us the best fucking razor that ever existed. Put another aloe strip on that fucker, too.” Ouch.

(links courtesy of Jay)