And then we’ll make the logo prettier

The New York Times’ new print edition business section debuted today, but it doesn’t seem to add much to the existing mix. The most important shift seems to be the cutesy renaming of the feature coverage:

Business travel: “Itineraries”

Commercial real estate: “Square Feet”

Technology: “Circuits” (this was pre-existing, but now it has context)

Wall Street analysis: “Street Scene”

Because hell, if I didn’t find commercial real estate exciting before, I am going to be just tickled pink to flip to Square Feet each week!