Realizing the potential of the Internet

This morning I swung by my local Cafe Metro on the way to work. While paying for my breakfast, I noticed a flyer on the counter:

COOL CLICK SPECIAL

Get your food on the web.

There’s no line when you order online, and we’ll give you a $2 discount.

Cool.

Ordering lunch online? Not worth the effort. But two bucks off? When I’m still adjusting to $9 midtown lunches? Cheapskate heaven.

This morning I swung by my local Cafe Metro on the way to work. While paying for my breakfast, I noticed a flyer on the counter:

COOL CLICK SPECIAL

Get your food on the web.

There’s no line when you order online, and we’ll give you a $2 discount.

Cool.

Ordering lunch online? Not worth the effort. But two bucks off? When I’m still adjusting to $9 midtown lunches? Cheapskate heaven.

I went to the Cafe Metro website and efficiently browsed their offerings. (I never quite figured out what *L soup is, but other than that, I had no trouble navigating or reading my options.) The shopping cart worked well, the menu was comprehensive, and a few minutes later, my order was placed. I even splurged on a piece of carrot cake to celebrate the $2 discount.

I placed the order at 1:30. The next available pickup time was 1:50. A little long, I thought, but my fault for waiting this late to order lunch. Next time I’ll ramp up quicker.

At 1:33 my phone rang.

“Hi, David, this is Cafe Metro calling.”

“Hi, how are you?”

“Good, thanks. But I’m afraid we’re out of carrot cake today.”

We settled on a black and white cookie, and I hung up the phone thoroughly impressed—instant turnaround and instant, hands-on customer service to go with my online order.

Consider me hooked, even after the discount code expires. Cafe Metro makes some great salads….

Update: When I got to Cafe Metro, my order was waiting in the back of the store, nice and hot, credit card receipt printed and awaiting a signature. Nice and easy.