Ideapad

Blogging since 1998. By David Wertheimer

Page 74 of 129

On burgers

I first discovered the perfect burger in late 1995, when my old high school friend John insisted I join him one Friday for dinner at the Corner Bistro. And by “perfect,” I mean exactly that: the Bistro Burger was large, cooked exactly as ordered, astoundingly juicy, and had an absolutely heavenly taste. Set in a boho West Village bar with a terrific jazz-filled jukebox, and costing just $5 for a Bistro Burger (bacon, cheese, lettuce and tomato) with a $2.50 side of fries, “perfect” really wasn’t overstating the issue.

Back then, the Corner Bistro itself was popular but not discovered, and the kitchen was devoted to its craft. In the following years, the city’s foodies took notice, and years of accolades followed. (The Bistro’s own outdated web page of editorial reviews is filled with raves from 1996 and ’97.) I remained loyal, and for years, I continued to frequent it, going at peculiar times (lunchtime on July 4th, three in the morning on a Friday) to avoid the ever-increasing crowds and hour-long waits. My current love of a great cheeseburger owes much to my meals at the Bistro.

And for years, not only did it not disappoint, it was never bested, no small feat in this city. For New York is a burger town. And a host of other excellent burgers exist in this city, each with its own fan base—J.G. Melon, P.J. Clarke’s, McHale’s before it closed (which deserves an essay of its own), even Silver Spurs, which managed to deliver them hot. But that Bistro Burger, man! that was divine.

But a decade of overproduction seems to have taken its toll. The past two meals I’ve eaten at the Corner Bistro have been, well, good. The basics are all there: that great jukebox, those silly booths, the simple menu, the fat burger on a crinkled paper plate. But somewhere along the way the burger lost a bit of its divinity: it’s not as juicy, no longer bursting with flavor. At the Corner Bistro, one expects a damn good burger, not just a good one, and as far as I can tell, it’s not there anymore.

Rumors have swirled for a while that the Corner Bistro’s chefs had shifted locations, and indeed, that Bistro Burger experience can now be had at the Stoned Crow, where a former Corner Bistro chef is cranking out what New York magazine calls the son of Bistro Burger. It’s an old-time Village bar, nestled in a basement on a quiet street off Washington Square Park, its walls and ceilings filled with movie posters and signs, and at least two color reprints of said New York magazine review. The Stoned Crow is full of neighborhood residents, NYU grad-student types, and more than a few people looking for that burger. And it does not disappoint. The thick, juicy patty and paper plates give a sense of deja vu to match the older-than-me wood table and the odd dimensions of the place. Shoestring fries and forget-you’re-here service complete the effect: the Corner Bistro circa 1995 has moved a few blocks to the southeast.

I won’t go so far as to call the Stoned Crow’s burger perfect, nor any other I’ve had lately, for many burgers in this town range from good (Silver Spurs’ still-hot-when-delivered behemoths) to really good (BLT Burger is underrated; $13 gets you above-average beef, fries and a shake) to damn good (hello, Shake Shack!). The Corner Bistro’s moment in time will be hard to beat. But the Stoned Crow is a fine new/old bar and meal, and worth a try.

Several months ago I began but never wrote a top-ten list of my favorite all-time burgers, nationwide, which I now bring forth, edited for recent experience.

1. Corner Bistro, West Village, circa 1996. Atop this tally for old time’s sake, but not the tops in this town anymore. For 2007 I’d place it (gasp!) ninth on this list.

2. Shake Shack, Madison Square. Man, this is a good eat. Get it with a black-and-white on a sunny spring afternoon: near to heaven.

3. Old Town Tavern, Union Square. Simple, easy, high-quality bar burgers. I often go a few months without eating here, then drop in again on a whim, and three bites in find myself thinking, “What took you so long?”

4. In-N-Out, California et al. Double-double and fries, and a T-shirt in XL, please.

5. Island Burgers and Shakes, Hell’s Kitchen. Let your head spin: 48 varieties and no fries. Unique and worth it.

6. Blackie’s, Chicago. Introduced to me last year and worth the peculiar walk to find it. Big, juicy, awfully Chicago, with great fries and service with just the right amount of attitude.

7. Silver Spurs, Greenwich Village. For the ability, noted above, to deliver to your door a 10-ounce cheeseburger piping hot and cooked the right amount, with still-hot fries to match (and near-boiling ketchup packets, too).

8. Stoned Crow, Greenwich Village. Son of Bistro Burger indeed.

9. DB Bistro Moderne, midtown. Not as good lately as when it opened, but come on: braised short rib? Foie gras? In a burger? So worth it.

10. Burger Joint, Manhattan. I find the kitsch factor a bit high for my tastes, but the novelty makes it worth a visit, and the beef is plenty good.

For the record, I like mine medium, with American or cheddar cheese, and I’m always up for finding more.

The summit

I am pleased as punch to report that my hard-working, talented wife has, after six years of late nights, canceled plans, missed couriers, busted DVDs, global travel, and the occasional elephant, achieved her chief career goal: her work is appearing on the Super Bowl this Sunday.

Discretion dictates that I can’t divulge specifics until afterward, but in the meantime, check out the rest of the great work she’s done, including the Pepsi “Pinball” spot that hit network TV tonight.

Amy is humble, so I’ll do the bragging: in her fairly short career, her work has appeared in four mediums (broadcast TV, HDTV, cinema and online); aired during the Oscars, March Madness and the World Series; won industry awards; and even received an Emmy nomination. And now, at long last, thanks to the tireless efforts of a terrific creative team (and a dollop of good fortune), she has reached the pinnacle of advertising exposure. I offer my proudest congratulations and the wish of continued success.

Update: These are the spots: Three New Sierra Mist Commercials Premiere on Super Sunday (press release)

Only in New York

Amy is taking Charley for a walk. It’s finally cold outside, not the 12-degree day we had recently, but still, winter has set in.

They exit the elevator alongside a father and his young son, who also has a dog.

The boy does a double-take when he sees Charley. His eyes go wide and he exclaims: “Dad! How can that dog go outside without a coat?”

Local pricing, part II

Having written previously about local pricing policies and Petco in Union Square, I’d like to make a public note of the following price differences, this time between the (local) Food Emporium on 14th Street, in my apartment building, and the (national) Whole Foods across the street.

Darling brand Clementines, crate

– at Food Emporium: $9.99

– at Whole Foods: $6.99

Bananas, standard (non-organic), lb.

– at Food Emporium: $.79

– at Whole Foods: $.69

Seedless grapes, standard (non-organic), lb.

– at Food Emporium: $4.49

– at Whole Foods: $2.89

When I began living in this neighborhood I griped continuously about how outrageously expensive the Food Emporium was. When Whole Foods opened I rallied in Food Emporium’s defense, since I liked the convenience and selection. But when the premium-priced organic emporium is beating supermarket prices on everyday fruits and vegetables, what is the smart consumer to do?

My smoothie recipe

Currently making the rounds via Digg is 101 free smoothie recipes. I’m a smoothie fan; I have been drinking banana-strawberry blends since my teenage years, and last year I began making my own. It’s a great alternative to a dessert or mid-meal munching and an ideal walking-around snack. (Not least important, the dog doesn’t beg for a sip. Much.)

Here’s my personal favorite smoothie recipe, dairy- and fat-free.

1 large banana

4-6 whole strawberries

12 ice cubes

1 tbsp honey

splash of coconut extract

Berries have a very powerful flavor; the banana taste drops fast as more than 5 strawberries are added to the mix.

Preparation: insert ingredients into blender. Blend. Be sure to do a minute at the liquefy/frappe level to perfect the consistency. For best results serve in a plastic cup with a bendy straw.

Makes one 12 oz. serving, approx. 175 calories and 1g fat (from natural sugars).

Want more fruit and less smoothie? Purchase frozen strawberries instead of fresh and skip the ice. Use 10-12 strawberries and 1.5 to 2 bananas to make a 12 oz. serving.

Other alternatives:

* add blueberries for more berry impact

* double the honey for additional sweetness

* substitute 1 pk Splenda for honey to save 40 calories

* add pineapple for a more tropical flavor (lose the strawberries, and add a

shot of rum, to make an ersatz pina colada)

The year in cities 2006

Having done this last year, I’m presenting another summary of my travels for the year. As per Kottke, destinations with multiple visits are denoted with an asterisk.

New York, NY * (home base)

Livingston, NJ *

New City, NY *

Palisades, NY *

Santa Barbara, CA

Paris, France *

Rio Grande, Puerto Rico

Lake George, NY

Chicago, IL

Hyannis, MA

Nantucket, MA

Edgartown, MA

Rockport, MA

Ann Arbor, MI

Atlanta, GA

London, England

Longboat Key, FL

West Palm Beach, FL

If only my wife were a blogger: her list would include most of mine, plus stays in Baja California, Alesund, Norway, and multiple cities in China.

Wordie

Wordie. Wordie! It’s not Werty but hey.

A few summers after I got my nickname I attended camp with a kid who spent the entire seven weeks asking me to spell stuff. I figured he knew I was sixth grade spelling bee champ or something. It wasn’t until the second to last day of camp that I realized he thought my nickname was “Wordy” and that he assumed I was a word genius (or something).

London town

Visiting London (as I just did; see previous entry) remains a complete delight: from the classic squares and buildings to the pleasures of meandering and willingly getting lost; to the politeness of Brits in general to the amusement of dealing with foreigners behind the counter in service-sector jobs, trying valiantly to mimic the good graces of their peers; to the tittering fun of remembering to use—and using correctly—indigenous terms like “quid” and “the tube” and “takeaway”; to the uniquely alien familiarity with the city’s pace and its trains and its maps and its taxis and its working environment, all so different, yet so similar; to, most importantly, my British friends, full of warmth and unfailing hospitality, whom above all other factors make me wish for return visits sooner than later, and whom despite the challenges of distance and infrequency are doubtless among my favorite people the world over.

So here’s to you, London town, and Mark and Arindam especially. I miss it already.

On the road again

I leave Manhattan Saturday for the first leg of a three-stop, two-week travel schedule. Destination: London, for Beauty and the Brand 2006, where I will be giving a presentation on leveraging the Internet to increase brand loyalty and sales.

If you’re attending the conference (or if you miss it) and would like a copy of the PowerPoint presentation, feel free to email me and I will gladly pass it along.

Local pricing and Petco

Chain retailers face a big decision when expanding into new markets: do they implement standard pricing or local pricing? Standard pricing is just that: a $58 shirt at Banana Republic is $58 whether it’s in New York, St. Louis or online. Local pricing allows for variances in market conditions, such as rent, traffic, competition, cost of living, etc.

Petco has chosen local pricing for its Manhattan stores. The result? Amy and I go out of our way to not shop there. And by “out of the way” I mean “drive to a pet store deep in New Jersey where poop bags are 55% less expensive than they are in Union Square.”

A basic pricing comparison:

Natural Balance Pet Food, 5 lb. bag

– At Whiskers in the East Village: $8.99

– Online at petco.com: $6.99

– At Petco Union Square: $9.99

Van Ness Grab Bags, 40 count

– At Petco (formerly NJ Pets), East Hanover, NJ: $2.99

– Online at petfooddirect.com: $3.08

– Online at petco.com: $5.99

– At Petco Union Square: $6.49

Frontline Plus, 3-month supply, small dogs

– From our veterinarian: $40.00

– Online at petco.com: $40.99

– At Petco Union Square: $62.99

Now, I live in a hot neighborhood in an expensive city, and I understand that Petco needs to pay the bills. I also know that my local Petco is constantly busy, which means the pet owners in my neighborhood are either less price sensitive than me or don’t comparison shop as much (probably both).

But what I really know is that Petco Union Square has product markup that exceeds 100% on some items. That’s just outrageous. Even my Food Emporium’s cereal, a notoriously expensive item in Manhattan, doesn’t cost twice as much as the Kellogg’s in my parents’ supermarkets (although it comes close).

End result? I don’t go to Petco much anymore. And long lines or no, that sort of reaction is something Petco’s new owners might want to consider.

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