Ideapad

Blogging since 1998. By David Wertheimer

Page 64 of 129

Mayor Jack

Enamored though I am with my own dog, I have started spending a lot of time with Mayor Jack Reynolds, the mascot of Ai HQ. Jack is a friendly, funny French bulldog with an attitude and a photogenic mug.
So of course Jack is the star of the Ai holiday card. Check it out. (Viral videos coming to YouTube in January.)

Refresh Recharge Renew

Hot on the heels of my unwanted catalog abundance, I received in the mail today the premiere issue of Refresh Recharge Renew, a new magazine from Rodale Custom Publishing.
Funny thing, that. Because I didn’t subscribe first. Actually, I’m not a subscriber to any Rodale magazine at all. Never have been, although I did work for them for three weeks in 2004, and I pick up Men’s Health on occasion at the airport. Nothing in that suggests that I should be on any of their mailing lists.
Yet lo and behold, here it is, a magazine that looks a lot like the healthy-living-past-age-50 magazines that show up (also unsolicited) at my parents’ house. “Smart ideas for healthy, balanced living,” promises the tagline on the cover. How’s this for healthy: don’t pad your subs list with unwitting recipients, and save us all a tree or two.
Perhaps, dear reader, you think my tone is a bit uppity and huffy for something of this nature. In response, let me point you to this magazine’s website, which has on its homepage a rather easy-to-find Unsubscribe link. The page states it boldly: “Want to cancel your reFresh | reCharge | reNew magazine subscription? Just fill out this form and we will remove your home mailing address from our subscription list.” But I didn’t want to be on your subscription list in the first place! Why is it my responsibility to say so?
I thought email spam was frustrating. But the loads of unwanted printed mail I’m getting lately is in some ways much worse.

links for 2007-12-13

Horrible

I got spam today from something claiming to be the Alzheimer’s Organization.
My first thought, unfiltered: “I don’t remember signing up for an Alzheimer’s email….”

Merge

I have been married for four years and cohabitating for five. My wife and I have bought and raised a puppy together, traveled around the world and integrated with each other’s families. We share a home, a computer, chores, jokes and our deepest, most emotional thoughts.
Through it all, we have had separate CD collections.
This afternoon we had two 9′ tall bookcases installed in our living room. The one on the left has the express purpose of holding music, for despite my embrace of technology–including a first-generation iPod and an extensive MP3 collection–I still maintain a library of 1200 CDs, the majority of which are in our apartment. Amy, to her credit, has a few hundred discs of her own (and also to her credit, she tolerates the sheer bulk of mine).
So it was sensible enough when, as I began carrying music from my old racks to the new bookcase, my wife said, “Let’s keep all our CDs together.”
You’d think we’d have tackled this years ago. After all, we share a common iTunes library, Amy having given up on a her-only subset on her side of the Mac.
But even today, I paused. My collection is going to cheerfully swallow hers. The crazy category system I created, to avoid alphabetizing a thousand CDs, will turn my wife’s Cheryl Crow discs into “female vocal” and her Melissa Etheridge into “rock/alternative.” I suspect Amy will never even attempt to find her music in the sea of CD spines, much less succeed in locating her albums.
And her tastes create confusion in areas I had reconciled on my own. Peter Gabriel? For me: classic rock. To her: “Classic rock? Really?” Where does her Maroon 5 disc go? Seal? Barry Manilow? (Seriously, Amy–Barry Manilow?)
So far I’ve managed to integrate her classic rock with mine (though not, it should be noted, her Peter Gabriel discs), which has already thrown my organization out of whack, as the category has doubled in size. It’s kind of fun. And terrifically nerve-wracking.
My wife and I are deeply connected in our values and desires. We do not share much in the way of musical taste. But somehow, in some way, her Deep Forest and my Kiss CDs are going to find a way to coexist.

Opting out

[updated Dec. 13]
I have been inundated with catalogs this holiday season. Big, tree-killing, mailbox-cluttering, useless, unwanted catalogs, from companies I haven’t heard of selling products that are useless to me.
Something happened with my good name this year, either via my change of address card at the post office when I moved in April, or from agreeing to a few too many things as a consumer marketer at Clarins. The privacy-oriented environmentalist in me hates this. So I am diligently using Catalog Choice to opt out of these wasteful things.
Every one of these catalogs opted me into their lists without asking my permission. I figure turnabout is fair play. Below are the companies who harm the environment and invade my privacy in the hopes that I’ll blow a few bucks on their products. I refuse to patronize them and urge you to do the same.
Update, Feb. 11, 2008: I keep receiving catalogs and I keep opting out of them on catalogchoice.org. So far only one unsubscribe has gone through; I will monitor them in the coming weeks to see if they do any better. The list below has been updated.
The offenders (those with an asterisk are companies who have my name from legitimate means, but from whom I never requested a catalog; those with two asterisks sent catalogs in 2008):
Back to Basics Toys
Brookstone (2X) *
Charles Keath **
Campmor (2X **) *
Coldwater Creek
Expressions **
Frontgate **
Grandinroad (2X **)
The Great Courses **
Harry & David *
Herrington (2X **)
HP * **
Lord & Taylor
Mohonk Mountain House * **
One Step Ahead **
Potpourri
Sensational Beginnings (2X)
Signals
Smith & Hawken
Smith+Noble
Victoria’s Secret *
Victorian Trading Co.
Wireless
I will continue to update this list through Christmas 2007. I hope it doesn’t get too long.

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