Ideapad

Blogging since 1998. By David Wertheimer

Page 54 of 128

Recent tweets

For those not playing the Twitter game:

  • Ordered dinner to bring home to my wife. Working near my old apartment makes this feasible. But carrying sushi on the subway…? 06:30 PM September 23, 2008
  • New best resume note, seen in a cover letter: ” I am documentation incarnate. If documentation was a casbah, I would surely rock it.” 03:31 PM September 17, 2008
  • the web 2.0 expo floor feels awfully web 1.0. Flashbacks to “who can get the best swag” contests circa 1998 11:33 AM September 17, 2008
  • My least favorite resumes are the ones that make me go, “Why did you send this to me?” I prefer the purely horrible to the clueless 05:22 PM September 16, 2008
  • If I made “no typos or grammatical errors” a criterion for granting interviews, I’d lose two-thirds of my applicant pool sight unseen. Sad. 11:51 AM September 15, 2008
  • “Other skills” seen on resumes this morning: driver’s license; reside only 2 miles from the train; wrote for Shecky’s bar guide 11:22 AM September 15, 2008
  • I still call it Ofoto, don’t you? 02:05 PM September 09, 2008

Last and first

Fan familyMy infatuation with the New York Yankees, and by extension Yankee Stadium, dates to my first game in 1978. I was five. My parents brought me–I believe with friends who had a son near my age–and someone (I like to pretend it was Reggie Jackson) hit a foul ball within a row or two of our seats. This being 1978, the stadium wasn’t all that full, and my parents encouraged me to chase the ball. I was too shy to do it. But I was amazed that I could be that close to the action, and I came home with a WORLD SERIES CHAMPIONS 1977 pennant that hung on my wall for the next 15 years.
I’ve been a Yankee fan ever since. And I’ve been to scores of Yankee games, many during the Yankee dynasty of the late 1990s. I’ve chanted Roll Call from the bleachers, sung “New York, New York” more times than I can count, and even gotten thrown out of a game once.
In recent years, I hadn’t been to Yankee Stadium all that much, maybe one or two games a season, as priorities shifted and life intervened. Still, I remained a Yankee fan in full, soaking up multiple articles daily in the New York Times and following every trade, promotion and signing.
I’m a sentimental guy, so the closing of the stadium saddens me. The intentional destruction of such a historic location is a shame. I’ve had a heavy heart in recent weeks as my beloved Yankees stumbled toward a third-place finish and a quiet end to Yankee Stadium.
But I was surprised by just how much I wanted to be there. To soak up the atmosphere. To look at the scenery. To see the 4 train in the gap in right field. To feel the weight and pride of the Stadium as I did when I was five, and 25, again as a 35-year-old. So I got tickets to a game, once with my family, then again with a friend. But still I needed more.
And so it was that Saturday found me on the 4 train, my son, Nathan, in a carrier on my shoulders, him in a batting-practice onesie, me in my away jersey. My wife, Amy, packed the diaper bag and wore my cap as we headed to Yankee Stadium for one last game. A day game, the last one, on the final weekend of games, for Nathan to see for himself.
Nate was all of 115 days old as of yesterday, and his memories of the day will be slight, at best. But I can tell him we were there, enjoying a Yankee victory on a glorious September afternoon. How we had great seats in the lower level, just to the third-base side of home plate–“I think the best I’ve ever sat in,” said Amy–for a fast-paced 1-0 game, won on a Robinson Cano single in the bottom of the ninth. How we took lots of photos, and strolled close to home plate, and rode the 4 train like true New York fans. And how my little boy enjoyed it all: happily taking in the sights and sounds the first four innings, making new friends everywhere we walked, gamely braving crowds, sleeping on the subway. He even ate lunch at the game, just like Mom and Dad. It was terrific.
And Amy, bless her heart, indulging me and Nathan both, gamely changing his diaper in a stadium ladies’ room, feeding him in the mayhem of the ninth inning, lingering long past the final pitch to take pictures and soak up the moment: a more accommodating, loving wife and mother would be hard to find. I’ve lost track of the number of times I have thanked her this weekend. Yet the joy in my eyes tells her more than I could say.
The outing has made for an extremely emotional weekend. I hadn’t fully grasped just how important my Yankee allegiance is to me, or how much I revered the ballpark. Sharing that with my son, however silly it may be at his age, was truly special.
“Someday,” I’ve been telling people, “Nathan is going to thank me for bringing him to the old Yankee Stadium.” But that’s only part of the story. I owe him my thanks, for being such a good, fun little kid, for making our trip a success, and for being here for me to share with him.
I became a father on May 28, but on Saturday, I became a dad.

On mattering

I went a while there where I really didn’t matter. Weird to say, but true. I was stuck in a job that demanded my silence, and as a result my personal profile faded. Sure, my work mattered to the company’s bottom line, but my craft ceased to be viewable outside my office. A decade of personal brand-building, participating in a vibrant community of my peers, went into partial stasis.
On top of that, I spent the last two years focused on personal things–buying an apartment, having a baby, dealing with a baby–and as a result everything else became secondary. I was too busy to be on the radar, and I slowly fell off it.
The evidence is in the public domain. My website design hasn’t changed in four years. I haven’t done any public speaking since 2006. My poor dog’s photo gallery is atrophied and sad. My wife’s online portfolio is 18 months overdue for an update.
The good news is that era has passed. When I came to Alexander Interactive, I was pleasantly tasked with raising the company profile. I’ve been blogging for Ai on business topics and begun publishing opinion articles for iMedia Connection, and I’ll be a panelist alongside our principals at the Internet Retailer Design ’09 conference in January. We’ve got whitepapers and other projects planned to continue the activity.
So I’m amending the raised-profile plan to include my own. Blogging at Ai, which has been a once-or-twice-a-week endeavor, is going to become a daily habit. The Ideapad will continue its run and a half-finished redesign will go live before year’s end. I’m going to look for additional publications in which to participate, organizations to join, public speaking engagements to forge, teaching opportunities to claim.
I’m refreshed, invigorated and excited. Let’s light this candle.
(Note to self and others: This is the kind of blog post that I often choose not to publish, which means I don’t write it at all, which helps no one, most [least] of all me. So I’m throwing it out there. I’m back in the proverbial game and stepping onto the field.)

Seven years ago

I don’t terribly enjoy re-commemorating 9/11 on an annual basis, but there seems to be a greater focus on it today than last year, and I’d be remiss not to solemnly nod in assent.
This page was and still is a destination for people seeking individual stories about the event. There are two:
My blog posts about the event, September 11-23, 2001
Adam Oestreich’s first-person account, September 12, 2001
Adam’s story still receives thousands of page views annually.

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