Ideapad

Blogging since 1998. By David Wertheimer

Page 49 of 128

Assorted comments on the snow from my Facebook status updates page, morning of December 19

  • ready to brave the pending snow storm & frolic around the city – please note she will be complaining like a bitch once said snow storm hits as she is a wimp
  • Working from home and avoiding the traffic issues that this snow is going to cause.
  • Today will be an attempt to beat the snowstorm to boston.
  • Hoping that the 6″ of snow turns into 6′ of snow
  • It’s snowing Eggo waffle-sized snowflakes in Manhattan. Maybe that’s an exaggeration. Would you believe Triscuit cracker-sized?
  • here comes the snow.
  • its dumping snow in new york city wOOt
  • I am in a snowglobe..
  • I love when it snows with conviction.
  • admiring the snow from inside, but wondering why the construction site next door is still drilling.
  • Watching the snow wonderfully blow down Broadway. It’s about time it snowed in nyc.
  • snowed in with the kids (2 out of 3, anyway).
  • loving the snow!

Noticing the downturn

Frank Bruni writes today how restaurants have shifted from blase to dismayed at his canceled reservations.
I’ve been warily surveying my own neighborhood, and my actions, too. Our neighborhood Italian joint of choice is still jam-packed, even at 5:30 in the evening. But this is a restaurant that can serve two people a three-course meal with a glass of wine for $70. One might expect it to thrive, which so far, it is.
I’ve had a couple of fancy dinners the past few weeks where there’s been no second seating–by 9 p.m. the restaurant has scattered empty tables. Ruby Foo’s in Times Square defied this trend, but countless other restaurants are starting to feel the strain.
At home, I’m ordering in less frequently; the urge to save money is trumping the 20-minute neighborhood quickie once or twice a week more than it used to. (Also, there’s no good Chinese food near me. An open letter to the restaurant owners of New York City: please open a decent Chinese place on the Upper West Side! Everything uptown is mediocre at best, and heaven knows all these people should stop eating at Saigon Grill.)
The city in general is going to look far more bleak next spring than it does right now. Come February, I expect a rash of store closings, restaurants and otherwise, which will leave the city pockmarked like my local stretch of Broadway. One can only hope things don’t get that bad.

links for 2008-12-12

links for 2008-12-11

The value of a Super Bowl ad

Sports Illustrated has a fabulous short take this week on CPM rates and Super Bowl ads. In short: on a per-viewer basis, a $3 million Super Bowl spot gets an advertiser more bang for the buck–by a good 35 percent–than a $435,000 slot on a typical Sunday Night Football broadcast. The sheer viewer numbers for the big game actually make broad-based marketing a relative bargain.
While it’s hard to swallow the thought of six-million-dollar-a-minute advertisements in the penny-pinching 2008 holiday season, an advertiser like, say, Doritos, which can gain a position of strength in a recession, is well suited to a Super Bowl ad.

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