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Blogging since 1998. By David Wertheimer

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Office neighbors I have known

One of the more random occurrences in adult life is discovering the company one keeps in one’s office building. Companies rent space, and the neighbors can be all sorts of interesting.

I haven’t had all that many exciting office situations over the years, but a few stand out.

1. Viacom. Specifically, MTV, in the Viacom building when I worked in the Viacom building (also in the music industry). Working for a medium-size company in the headquarters of a huge company was all right, because it meant we could sneak into the huge company’s cafeteria and get subsidized cheeseburgers with curly fries and eat on a swanky roof terrace in the middle of Times Square. And I worked at 1515 Broadway during the height of TRL’s run, so we could hear screaming crowds daily at 3 p.m. For all the noise, though, the MTV crews were surprisingly unintrusive.

2. XM Radio, which had half a floor in The Economist’s headquarters when I worked on Economist.com. Having left Billboard to go to The Economist, I was pleased to find myself down the hall from a radio network, and I even auditioned for a job on their alternative radio station. (The program director called me decent but unpolished.) In 2002, XM was where smart, cool, fringe-of-the-industry types worked, so I got to meet folks like Pat Dinizio from time to time. And, of course, Gene Simmons.

3. Butterfly Salon. My current job is on the same floor as a beauty parlor, which means my colleagues and I are subject to any of the following on a given afternoon: lots of strangers on our floor. Embarrassingly dirty bathrooms, often covered in fresh cut hair. Pretty, standoffish young stylists. Chemical smells from permanent wave treatments. Then again, we have a standing discount at the salon, and they periodically ask us for models who get free haircuts and highlights, so it’s not all bad. Our CCO has a standing offer from me that for the right price I’ll volunteer and dye my hair black, but he hasn’t pulled the trigger yet.

An Incomplete List of Rock Stars I’ve Met in Unexpected Places

(And by unexpected, I mean no listing stuff like the time I had drinks with The Pursuit of Happiness at the bar at Mercury Lounge after their gig. That’s too easy.)

1. Gene Simmons, in the XM Radio studios in New York. Unexpected not for the location but for how I wound up hanging out with him. I think he had come in to do some promos. I worked down the hall so at the radio tech’s suggestion I stopped by for no particular reason. This was late-period dickwad Gene Simmons, not mid-period cool-as-fuck I-wish-I-were-in-Kiss Gene Simmons, so he was grouchy and bewigged and all sorts of imagination deflating, but still, Gene Simmons.

2. Ira Kaplan, selling his own band’s T-shirts before one of the Yo La Tengo Hanukkah gigs at Maxwell’s in Hoboken. I was all “hey, whoa, you’re Ira! from the band!” and he was all “well, yeah, I am.” We hung out for a minute or two, mostly because he was selling me a T-shirt.

3. My Sister’s Machine, at the Cheesequake rest stop on the Garden State Parkway at 3 in the morning after their gig opening for King’s X at Tradewinds down the Jersey shore, which I had just seen. They never made it, but I still recall the juxtaposition of a band in full metal mode, off stage, buying lukewarm fast food. And milk, if memory serves. We were all “hey, we just saw you! nice gig!” and they were all “yeah, um, we’re not here ok?”

4. Taj Mahal, at a summer camp, hanging out with a bunch of us CITs after he performed for the camp as a favor to the owner, who was a friend of his. This meeting forever changed how I listened to music and was reprised 18 years later, but those are stories for another day.

Latest column, and a history

My latest column was published last night: Five Steps to Start Your M-commerce Strategy on Multichannel Merchant.
Anna points out that there’s no one place on my site that logs all my published moments. So I made one. The list is both nice and long, and way too short. Always keep writing!
I’ll have to find a home for this information, but for now, a quick rundown of my solicited external work, in reverse chronological order:
COLUMNS AND FEATURES
Multichannel Merchant, 2009
Five Steps to Start Your M-commerce Strategy
iMedia Connection, 2008
Tips for making the best impression with your emails
5 ways to avoid common email blunders
Digital Web, 2002-2004
Better Than a Human
Don't Forget to Architect the Home Page
The redesign of Economist.com
Making a Timeless User Experience
99.9% of Proper Grammar Is Obsolete
Beyond the IA Guy
Look Before You Ask
First Time Caller
Billboard, 1996-1999
I published a series of year-end Top 10 lists that appeared on both billboard.com and in Billboard magazine. Sadly, the online ones are gone and the print ones are behind a pay wall (if they’re there at all). For some reason my byline is on this article about Sugar Ray, which I may have written, although I don’t remember talking to Mark McGrath, but we’ll run with it.
BOOKS
I co-authored Usability: the Site Speaks for Itself and was a technical editor of Practical Web Traffic Analysis.
BLOGS
I write regularly here and on aiaio, the Ai blog.
I penned Timely Demise semi-professionally for 15 months until, well, yesterday.
Boing Boing, 2009
Review: Ultimate Ears super.fi 5 in-ear monitors
Review: A week with the Etymotic hf2
Review: three weeks with Audio-Technica's ATH-ANC3 noise-canceling headphones
Review: two tough weeks with the Shure SE310s
Review: JVC's HA-NC250 noise-canceling headphones
Review: Klipsch's Image X5s headphones
Review: Audio Technica ATH-CK7 headphones
Review: a week with the Etymotic ER-4 microPro
Review: Shure's SE530 headphones and faith restored
Review: Sennheiser's IE8 noise-isolating headphones
Dack.com, 2001
In Sweet Harmony
Pop Goes the Fuzz Rock
Musicrag, 2001
I did a couple of posts that are floating around the archives somewhere.

Its own timely demise

I shuttered Timely Demise today, 18 months after conceiving it, 16 months after launching it and three months after I generally lost my taste for publishing melancholy.
By most measures, the site was a success. I gained a ridiculous amount of knowledge about retail trends and the mechanics of restructuring. I received some fun press coverage. I developed a regular readership that, as of this writing, is still tuning in for news.
Google News added me as a source. I got the inestimable Choire Sicha to be my guestblogger. I began receiving anonymous tips, including one from an angry creditor pointing me to his debtor’s bankruptcy. And I had one actual news scoop hand-delivered by a company’s public relations firm.
I knew all along that this would be a tough subject to cover neatly. After all, I work for and with retailers; how can I be associated with bad news? So I tried to keep the blog objective and matter-of-fact, and that was usually enough. Yes, I know it had a rough name and a difficult topic. But at launch I felt a bit of provocation was appropriate for its moment in time. (See also: It Died, among others.)
Mostly, I found it all fascinating, as did my readers. I am much wiser about retail now than I was a year and a half ago. I suspect we all are.
A few months back, I registered timelyrevive.com with plans on shifting my focus toward expansion and profit statements. But I found that much harder to track from Timely Demise’s dedicated angle, which focused on consumer-level impact and not corporate maneuvers. Stories of 90-year-old corner stores closing make for better (and more trackable) journalism than Applebee’s #1997 opening in the local mall. I began running short on news.
So, three hundred and fourteen posts, five hundred fifty thousand page views, and eighty-nine dollars in ad revenue later, I’m hanging up my tough-news journalist’s hat. We’ll see if I can brew up something new–and more upbeat–for 2010.

92nd Street

As I walk my dog this morning a man appears ten paces or so in front of me, walking a bit unevenly. He’s the kind of person who talks to anyone and anything, unafraid of confrontation or judgment. He reminds me of Chris Tucker.
Walking toward him, I can tell that he’s going to talk to me. (How do I know this? Because he is presently talking about the trash bags at 194 Riverside to, well, nobody.) Conversations with loopy strangers are not on my morning to-do list, but I sense he’s non-threatening. He is clean-shaven and decently dressed, with a keychain hanging off his waist, so I suspect he’s not homeless or a beggar. Then again, he’s slurring his speech at 8:30 in the morning, so one never knows.
He spies me and Charley and turns around. “Good morning!” he says with abundant cheer.
I decide to go with it. “Mornin’.”
“Walkin’ the dog, ah?”
“Yes I am.”
He turns away, says something I don’t hear, then spins back and approaches me.
“Hey, can I ask you a question? First of all, happy Thanksgiving to you and yours, and I wish you the happiest of holidays.”
Great, I think, here it comes. “Sorry, man, I’m not carrying anything.”
He pauses for a split-second, breaks into a huge grin, leans toward me, and continues:
“Can I borrow your dog?”

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