Blogging since 1998. By David Wertheimer

Category: Internet (Page 35 of 40)

Action sequence

Your estimable host had fun at Meet the Makers Wednesday. Met some great folks, and Eric Meyer and Jeffrey Zeldman’s Web standards panel was a real highlight.

While talking to Carole Guevin and Joshua Davis in the afternoon, flash bulbs went off. Little did I know I was caught in the act.

New IA Institute

Launching Monday is the Web site of the Asilomar Institute for Information Architecture, a non-profit organization dedicated to advancing and promoting information architecture. I find that conceptually fascinating: “promoting IA.” As vital as it is, IA certainly deserves any possible efforts to increase public knowledge and understanding.

The top level of the organization is jam-packed with name-brand IAs and an ambitious list of projects appears on its initiatives page. This is a site worth bookmarking.

I am curious to see how the organization develops, and whether it becomes public-relations oriented, like the EFF, or more communal, like the WWWAC. Stay tuned.

Update, November 5: There’s a vitriolic but compelling debate about the long-term usefulness of this organization on Metafilter.

Amazon’s quiet workforce

“I can’t identify the people doing the best work,” says Jesse James Garrett in a Boxes and Arrows interview. “Everybody says Amazon’s interaction design is a big factor in the company’s success—why don’t I know the names of any of the people responsible for it? Why do most consultancies hide their talented staff, whose expertise makes their success possible, behind a faceless corporate identity?”

Jesse answered his own question: If a corporation’s staff is faceless, it is the company itself that has the expertise, not the individuals, who may come and go. Why externally hype someone? If the person leaves, the company takes a public-relations hit, and all the accolades walk out the door.

Still, this is intriguing. I’m not promoted externally by The Economist, yet it is known that I design Economist.com. Here’s a better question for Jesse: Does Amazon prohibit its employees from publicly mentioning where they work, and if so, is that a bad thing? Anytime I see an Amazon staff member mention something in public, it’s always with an “I’m not supposed to tell you this but…” disclaimer.

Part of Amazon’s success is its continual, and faceless, excellence. Jesse mentions it with negativity, but I don’t know if it is a bad thing.

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