Launching Monday is the Web site of the Asilomar Institute for Information Architecture, a non-profit organization dedicated to advancing and promoting information architecture. I find that conceptually fascinating: “promoting IA.” As vital as it is, IA certainly deserves any possible efforts to increase public knowledge and understanding.

The top level of the organization is jam-packed with name-brand IAs and an ambitious list of projects appears on its initiatives page. This is a site worth bookmarking.

I am curious to see how the organization develops, and whether it becomes public-relations oriented, like the EFF, or more communal, like the WWWAC. Stay tuned.

Update, November 5: There’s a vitriolic but compelling debate about the long-term usefulness of this organization on Metafilter.