Blogging since 1998. By David Wertheimer

Month: July 2002 (Page 3 of 3)

A quiet, and sad, realignment

Yahoo’s new home page design represents a fundamental shift in focus: The Web directory is no longer the main reason to visit. And this is troublesome.

To me, the most striking component of Yahoo’s new home page design is the relegation of the Web Site Directory to the lower left-hand quadrant of the page.

The change is a logical progression, but the home page is clearly restating Yahoo’s purpose. Now it’s somewhere to “shop, find, connect, organize, [and have] fun.” Note that “find” is second in this subtle mission statement, and Find’s options are all sales-oriented: careers, maps, people, personals, yellow pages.

Yahoo came to prominence as the pre-eminent Web directory. You wanted to find something, you found its link through Yahoo. The site then began to grow horizontally: You wanted to find something, you began to find it on Yahoo. As of today, the directory that defined the site is a secondary consideration.

I have used Yahoo since 1994 and I remain a fan of its services. As a long-time visitor, I can only wonder: How far can Yahoo stray from its initial mission before it begins to lose its usefulness? After all, I got to Yahoo Finance and Yahoo Weather because I used Yahoo’s listings.

I hope CEO Terry Semel’s long-term plan includes maintaining and updating the seminal Web directory. Without it, Yahoo may turn itself into just another bloated portal. And we know how the rest of the “portals” have fared.

My addiction

I tapped into rock critic Robert Christgau’s Web site this morning and promptly immersed myself in a wealth of music opinion.

This site is a discerning music fan’s nirvana: more than 11,000 reviews, all of them short, many of them cranky, some admitting to an artist’s talent and charm, but not without a hint of surprise. Taken as a unit, they expose Christgau in full: this is a man who’s listened to far too much music and become jaded by his own abundance, yet he eagerly awaits the next time the music captivates him. Quietly, I long for his aural excess.

I read a handful of reviews and gleefully propelled myself into his space. Now I am drowning in the delight of my own internal jukebox, replaying my favorite songs in my head, while jumping from artist to artist on Christgau’s site, looking for the moments where his opinions match mine and we have fallen in love with the same album.

I am reminded of the true joy of music criticism: In the past tense, it serves as a stamp of approval, a chance to validate the odd purchases and personal pleasures. I’ve never gotten my friends to bebop along with Taj Mahal’s “Cakewalk into Town,” but when a critic writes exactly what I feel, I can say, Yeah, Christgau, man, you get it. For a music fan’s ultimate, unspoken yearning, beyond the pleasures of the music itself, is the affirmation of smart selection.

A joke

“My dear,” said the honeydew to his lover, “you are a peach. Will you marry me?”

“Oh, yes,” she replied, “but we cantaloupe.”

Count me in

Bring the Olympic Games to New York in 2012! The plans and infrastructure enhancements—to be funded without tax dollars—have little downside. I enjoyed examining the X Map (included as a poster-size ad insert in today’s New York Times) on my morning commute. If the project got approved, it would be mass transit geek heaven.

Register-to-read grows in popularity

A new OJR article (and relevant snippy Metafilter thread) discusses the rising number of media Web sites forcing users to register before they can read articles.

I have no problems with this policy, but I do think it’s less than ideal. While I’ve been happily registered on nytimes.com for years and years, I grumbled recently when I hit barriers on latimes.com and chicagotribune.com, and I have yet to sign up for either. The necessity must exist before a user is compelled to sign up, and that is not always the case; witness my reluctance to give my data to Web sites I only visit occasionally.

The scheme certainly does work in the long run: Witness the New York Times’ successful revenue streams and its 10-million-strong userbase. But what happened to the ol’ try before I buy (or, more appropriately, before I reveal)?

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