Building brand into structure at Boxes and Arrows.
ABOUT THE AUTHOR
David Wertheimer is an Internet industry veteran and a writer and speaker on digital business topics. Read more
ABOUT THIS SITE
The history
The Ideapad debuted on November 1, 1998, and is one of the world's oldest continually publishing blogs.
The concoction (circa 2001)
3 parts observation
2 parts introspection
1 part links
1 part creativity
1 part stinging wit
dash of sarcasm
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