So it has come to this: in our UX-obsessed moment, the new rock radio station in New York is WRXP, “The Rock Experience.” That can’t last.
Neither, I bet, can RXP’s playlist, because it’s so damn good.
For the first time in years, if not decades, New York’s overly segmented, overly conservative FM dial has a station that’s willing to mix it up. WRXP is the only commercial station I know that says, “Yeah, that rocks,” and puts on an artist regardless of subgenre or popularity.
It’s more or less a modern rock station, but to RXP, that doesn’t mean Nirvana and the Pixies, full stop. To quote the launch press release, the playlist is “not determined by era, but rather by the acoustic quality of each song, as determined directly by on-air personalities and staff.”
The results are nothing short of astounding (again, in New York radio terms). The artist roster I’ve heard this weekend ranged from Dave Matthews to the Jam (the Jam!) to ancient Aerosmith cuts to Death Cab for Cutie to the Alarm (the motherfucking Alarm!) to Sheryl Crow. All on one station.
Few radio stations exist that would play Sheryl Crow’s new single and the Velvet Underground in the same sequence, but somehow, miraculously, this station landed in New York.
In short: phenomenal.
This broad-minded rock fan hopes and prays that incoming morning man Matt Pinfield–who, I’m guessing, has also been hired as music director–keeps it interesting. Scott Muni would be proud.