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Back to school

I am pleased to announce that I'll be teaching a class in Victor Lombardi's new Smart Experience professional school.

The class, Managaing the Online-Offline Partnership, derives from my career in "traditional" offline organizations and the great challenge many of us face: bringing the value and importance of Internet activity to an organization whose focus isn't in the online arena.

The challenge is one I've tackled with brio over the years; indeed, "evangelism" has even been a part of my job description on multiple occasions. The task is as fascinating as it is complicated. When you have colleagues running an eight-figure business, and the Internet represents barely 10% of your readership or your revenue base, it's easy for said colleagues to dismiss your initiatives as a side project, even when those initiatives' impact has a much lengthier reach. The challenge is bringing that reach to light, and creating excitement and momentum in what to others may be both marginal and frightening.

I plan on hosting a fully participatory session, with light case studies, some role playing, and lots of input from the assembled. SmartEx is new, so class is entirely what my students and I will make of it. My readers are invited to join me in my session, as I make my humbly triumphant return to a classroom setting. (I last taught in the 1990s at open-i media, back in the days when HTML had to be coded by hand.) I'm looking forward to it.

Ideapad readers are eligible for a discount for enrolling in my class--contact me and I'll pass along the code.

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The concoction
3 parts observation
2 parts introspection
1 part links
1 part creativity
1 part stinging wit
dash of sarcasm

The history
The Ideapad debuted on November 1, 1998 and has been through numerous incarnations through the years. It is now a weblog and personal journal.
Once upon a time I wrote Usability: The Site Speaks for Itself (Publisher's page / Amazon.com)
Once in a whenever I consult as User Savvy (dormant)
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