The web makes my eyes bleed sometimes, and the work I just finished will be in a book. Books are sturdy. You can put them on shelves. You can loan them to friends. You can check them out of libraries, put them in backpacks, walk to a cafe, buy a coffee, and then go sit in a park and read them. You can use ticket stubs or ribbons or receipts or photos or envelopes or napkins to mark your place in books.

Hey, now you've got a web site and not just a magazine reproduction. So far, it looks very clean and serviceable. It's got that special quality of, what I'll call "sequential allusiveness", meaning that the stories and references are intelligently planned to enhance the user's pleasure in hopping around for further information. Could have called it "stickiness" but there's something more.

Congratulations! you have managed to turn a unique looking and highly useful web site into one with the look and feel of every other newspaper web site in the world. The same cluttered cumbersome design requiring endless fusty search to find what is useful and the same crabby search engine that drives every web surfer up the wall. ... I would have expected The Economist to know better but I guess herd instinct is as strong in your shop as it is elsewhere on the panic stricken web.