Is the Coke mini can the new light cigarette? in Slate.
Despite the ironic tone of this article, I like where Coca-Cola is going with this. Portion control is an important psychological shift for the American consumer.
Go back a few decades and the standard Coke bottle was 6.5 ounces. Profit margins and gluttony and one-upmanship have boosted the default bottle size to 20 oz. 7-Eleven sells 64 ounce soda cups! So if a small can of Coke, like a 100-calorie bag of cookies, can get us to consume less sugar, so be it.
For what it’s worth, Coke nowadays is best imbibed from an 8-ounce glass bottle.