netWert Ideapad

October 2004

Happy anniversary to me
October 28, 2004 +
Monday marks six years of writing Ideapad.

Due this week
October 26, 2004 +
5 p.m. Wednesday: paper on China's trade policy for international study.
6 p.m. Wednesday: 10-page exercise on advertising planning and research.
8 p.m. Wednesday: quiz on Intel's ad management.
11 p.m. Wednesday: strategic situation summary for integrative project.
9 a.m. Saturday: 5-page paper on Mexico's 1995 financial crisis (group).
11 a.m. Saturday: macroeconomics final exam (on 17 chapters and 150 slides).
5 p.m. Saturday: full draft of integrative project (group; ~100 pages).

Also: two uncollected homework assignments for corporate finance and a group paper on advertising management due November 3.

See you Sunday.

The NYU Stern business school experience
October 25, 2004 +
Fellow IA and weblogger Victor Lombardi attended a class at NYU Stern the other day and found it intriguing that no one was using laptops in class.

Let me tell you why.
read more

Best practices and MediaPost
October 25, 2004 +
I joined MediaPost today, after years of reading, because I was curious what membership got me.

The answer: three newsletter-style emails in the past five hours, none of which I requested to receive.

Logging into the site to turn off my feeds, I discovered that signing up for the site registered me for fifteen daily and weekly emails, all of which are opt-out. (screenshot)

I wonder how long it will be before I have to turn off the email address I used, once it's sold to the lowest bidder and turned into a spam receptacle.

Winners don't quit
October 23, 2004 +
I have never understood why people expect good athletes to quit. These are the people with the most competitive spirit and determination in the world; why should they walk away from the activity that has driven and dictated their entire lives, especially if they still enjoy it?

Mean-spirited articles by journalists, like this one suggesting Jerry Rice get out of football, completely miss the point. Sure, Rice may not be the superstar he once was, but he's still a powerful presence and a potential contributor who wants to be in the game (which is more than one could say about many pro athletes, and most journalists, for that matter).

So Rice wants to play? Good! Let's see him push himself to new goals, see if he can be the first 42-year-old wide receiver to score a touchdown in the NFL. So long as he's better than the worst receiver on a roster, he deserves to play, if he so desires.

This haranguing is the same thing Rickey Henderson has endured the past few years. Henderson, rather than quit the sport he loves, has played minor league baseball for two seasons, in part to campaign for a major-league job, and in part because he still loves the game and still finds ways to contribute. And for that, I admire him.

"I'm going to play until I get it out of my system. It's still fun, and that's the main thing," Rickey says in the article linked above. "I still love the game of baseball. I've accomplished everything there is to accomplish, but I still want to win." More power to you, Rickey, and to you, Jerry. Play hard and play proud.

Nice touch
October 20, 2004 +
Alamo Rental Cars' email opt-out confirmation concludes with, "We're going to miss you!" Caught me off guard and made me smile.

I don't recall opting to be on their mailing list, but that's another story.

Go Jon go
October 19, 2004 +
There's a reason Jon Stewart's appearance on Crossfire is such a big story: Jon was on fire. As usual, Jon was funny, honest, and relatively accurate—all while skewering his hosts for their shortcomings. And then there's the dick comment.

Read the transcript for all the fun.

Corporate finance
October 5, 2004 +
If business school gave grades for one's ability to drag out the process of a take-home corporate finance midterm to unreasonable lengths and improbable levels of avoidance, I'd be the valedictorian.

October 5, 2004 +
In case you were wondering, Coca-Cola C2 tastes like—well, actually, it tastes like New Coke. A little too sweet, a little differently carbonated, a lot wrong.

In the interest of disclosure, I drink more Diet Coke than sugared these days, so my tastes are a little off. But I'd much prefer an eight-ounce glass bottle of the real thing (100 calories) to a 12-ounce can of C2 (70 cal). Or a Coke Slurpee. mmmm... slurpee

Matt's joke
October 3, 2004 +
What did the prostitute potato say to her john?


Congratulations, Monica and Matt, and may many years of happiness and corniness follow.

September 2004



Copyright © 2005 David Wertheimer. All rights reserved.