Knowing your audience
The little coffee shop on West 21st Street has, dangling under its potato chip rack, a row of flip-flops.
I pointed to them today as I bought my pretzels. "Sell a lot of flip-flops?" I asked the owner, an affable woman who's always manning the register.
"You know, we open sometimes on Saturday nights, when the weather's cool," she explained to me. "And all the clubs around here, they don't let women in wearing flats. So all these girls come out after wearing their heels all night, and they say to me, 'Do you have flip-flops? I'd pay anything for a pair of flip-flops!'
"So, we got some flip-flops. I know how they feel--I once spent $20 on flip-flops after a night like that. But they're all college girls, you know? I don't want to rip them off, so I just charge five dollars."
Have your customers voiced unexpected needs to you? How are you solving their problems?
This is a cross-post from aiaio.